synaptic December 21, 2016
Our project is to offer visitors all over the country of France, to rent a bus. The website should propose a unique webpage (unique URL, unique content) per town / department / region. Therefore, what we need is a directory.
Project details and requirements were:
Client want to create a website directory. It means each page will have unique content per city / department / region. There are some requirements to respect.
Each page needs to be unique by:
– meta title
– meta description
– page content
Here was an example:
I have 2 pages, one for the city of Paris and another for the city of Marseille.
they should have to option to generate URL, metas, and content by a single click.
For example, meta title will be:
Rent a bus in [town_name], [town_zipcode], within the region of [town_region]
Therefore the result will be:
Rent a bus in Paris, 75001, within the Region of Ile de France.
Rent a bus in Marseille, 06001, within the region of Provence Alpes Cote d’Azur.
The text in red imported from the database I’m giving. Please think forward, and understand there are more parameters to integrate, especially for the content running on the page.
We should have the option to write a generic text with holes, and they will be filled with our parameters.
Think as something like this:
They offer service to rent a bus with a driver from [town_name]. Thanks to our network of bus partners in [town_name] in the state of [town_department], we have bus in the [town_region], and also small buses for all your needs.
More than this, one important thing for SEO, is the internal linking. We need to link the pages of the cities that are close one to each other.
Here is an example:
In the department “Hauts-de-Seine‘, I have cities. Let’s list them:
La Garenne-Colombes (92250)
All these cities will be listed on the website. The trick here is that these cities are very close on to the other. So the page of each city should link to the cities closest to it.
We should also have the possibility to change and generate the text depending on the population number of the city.
If city is less than 1000 people then, 100 words content
If city is less more than 1000 and less than 5000 people then, 300 words content
If city is less more than 5000 and less than 20000 people then, 400 words content
Obviously, each page will have a form to fill, which will be fully tracked with Analytics events.
– Full directory of France (town / department / region)
– One static page per town / department / region
– Possibility to generate text with holes, and holes will be filled with parameters
– Option to optimize the metas title and description with parameters (town, region, zipcode, departement, etc.)
– fully tracked form
– Internal linking optimized for SEO
– Smart internal linking (the closest city will be linked together)
– Respect of custom rules for the internal linking (Rules about numbers of internal linking, semantic affinity)
– Website example: